Process
How PenPost works
A campaign is a brief, a locked letter, and a list of people. Software coordinates the work. A human writes each letter. Drafts exist now. Mailing does not.
01
Write the brief
Who are you trying to reach, what should they do, what are you offering, why should they care, what proof do you actually have, and what must not be said. PenPost will not invent credibility.
02
Lock the letter
Write it yourself, ask PenPost to polish a draft, or draft from the brief. You approve a version. That version is frozen. A scribe cannot rewrite the offer.
03
Attach recipients
After the words are frozen, upload people — not a quantity. Recipient rows exist in campaign drafts now. Mailpieces are created only when production is locked, and production lock is not live.
04
Configure response tracking
Choose how responses to the campaign should be attributed. PenPost is being designed to support campaign tracking without making scribes responsible for drawing QR codes or manually matching recipient-specific tracking inserts. Tracking options are still being finalized. Live mailed-campaign tracking is not yet available.
05
Scribes write each piece
When production is running, they see one recipient at a time: the rendered letter and the envelope. They write with real pens. Quality review happens before a piece is mailed. Customer jobs are not live yet.
06
Mail, then measure
After a piece is mailed, responses should be attributable to the campaign. The attribution method is not locked. A response is not a sale. Live mailed-campaign tracking is not available yet.